Radio Advertising Bureau (RAB)

Sharing Britain's love of radio with advertisers
What Britain is loving about radio this week...
Burger King on Absolute

Burger King wins free Super Bowl advertising on Absolute.

The Bongs are back!

'Beat the Bong' and you could win serious cash on Capital.

Who's on Heart?

The first winner has won £10,000 for identifying the first name.

Why use radio?



Britain loves radio - The emotional impact radio has on British lives.

Strategic role - Reasons to advertise on radio and how it works within your campaign.

Listener insight - The radio listening habits of the general public.

Effectiveness research - The evidence for radio advertising's effectiveness.

Popular slides - A selection of some of the most requested PowerPoint slides available to download.

Plan your campaign



Ways to advertise on radio - The benefits of using spot advertising or brand integration.

Station mapping - Create maps of UK commercial radio station TSAs (Total Survey Area).

Who owns the stations

Who sells the airtime

Radio 1-2-3 - Helpful radio costing tool, offering comparisons with TV.

Station database- Details for all commercial radio stations.

Creativity in radio



Briefing radio creative - How to create the most useful brief for writers.

Judging radio creative - How to judge creative using our 5 Is criteria.

Radio ads database - Find relevant radio ads in our searchable database.

Sonic branding - RAB guide to using sonic branding triggers.

Monthly aerial awards - Have a listen to the latest winning ad.

Measure your campaign



radioGAUGE+ Predict  - measure your campaign for free using the global standard for evaluating radio advertising effectiveness.

Measuring radio's effect - RAB guide to measuring radio's effect in the media mix.

Radio stats

Top 20 radio spenders - The latest top 20 radio advertisers and agencies.

Revenues and forecasts - The latest revenues and forecasts for commercial radio, including radio share figures.

RAJAR - Latest radio audience data by station available from the RAJAR website.

Helpful tools

Radioplayer - Listen to UK radio online in one place.

radioGAUGE + Predict - The award winning, ongoing radio advertising measurement tool.

Case studies - The best resource online for all the latest radio advertising case studies.

Station mapping - Create maps of UK commercial radio station TSAs (Total Survey Area).

Radio ads database - Find relevant radio ads in our searchable database.